The EU AI Act's transparency duties become applicable

Article 50 of the EU Artificial Intelligence Act — Regulation (EU) 2024/1689 — became applicable on 2 August 2026, the date set for it by Article 113. It is a disclosure regime rather than a restriction, and it binds providers and deployers differently.

Providers of AI systems that interact directly with people must inform those people they are dealing with an AI, unless that is obvious to a reasonably well-informed person. Providers of systems generating synthetic audio, image, video or text must mark the output in a machine-readable format, detectable as artificially generated or manipulated.

Two deployer duties apply to systems that read people. Anyone operating an emotion-recognition or biometric-categorisation system must inform the persons exposed to it and comply with EU data-protection law. Anyone publishing a deepfake must disclose that the content is artificially generated or manipulated, with carve-outs for artistic, satirical and fictional work, and for AI-generated text that has passed human editorial review with identified editorial responsibility.

The information has to arrive in a clear and distinguishable manner no later than the first interaction or exposure, and has to meet accessibility requirements.